Joe's story
Joe Holbrook has spent more than ten years in tax and accounting, including years at EY and PwC doing tax work for companies a thousand times the size of a practice. He earned a Master's in Taxation from BYU along the way.
Then he built businesses of his own. He founded a CPA firm, grew it to seven figures and sold it, and he has acquired and merged two more firms. So he's filed the returns, and he's made the payroll.
In working with med spas, he kept seeing the same thing: successful practices whose financial and tax support hadn't kept up. Owners needed someone who actually understood their business, so they could make confident decisions about hiring, pricing and growth.
So he built Radiate CPA to close that gap: a firm that works exclusively with med spas, plans taxes before year-end, and takes the financial side off the owner's plate.
Radiate is based in Salt Lake City and works with med spas nationwide.
Joseph Holbrook, CPA
Founder, Radiate CPA
- Radiate CPA works exclusively with med spas
- CPA + Master's in Taxation
- Based in Utah, serving med spas nationwide
- Former EY & PwC tax professional
- Founded and sold a seven-figure CPA firm; acquired and merged two more