For med spa owners

Injectables, lasers, memberships. Which ones actually make you money?

Radiate CPA works exclusively with med spas. We help you see where your profit comes from, and pay less tax on it.

Introduction to Radiate CPA with Joe Holbrook, CPA
The Radiate promise

A med spa's numbers work differently.

Radiate is built around the parts of your finances that are specific to a med spa.

01

More profit.

Provider commissions, product costs and taxes decide how much of each treatment you keep. We plan around all three before year-end, while there's still time to act.

02

More clarity.

Prepaid packages and memberships put cash in the bank before the treatments happen, so your balance can look better than the month really was. You'll know what the practice actually earned.

03

More freedom.

Between patients, providers and your team, you already have a full day. We take the financial side off your plate, so you can run your med spa your way.

Founder

Meet Joseph Holbrook, CPA

Joe is a CPA and business owner who built Radiate CPA around one simple belief: med spa owners deserve a CPA who plans ahead and follows through.

He started his career in the biggest firms in the world at EY and PwC, has founded and sold a seven-figure CPA firm, and acquired and merged two more.

He has done the accounting and tax planning for med spas, and he knows where their money moves: provider pay and commissions, injectable and retail inventory, prepaid packages and memberships, device purchases and owner pay.

Joseph Holbrook, CPA, founder of Radiate CPA

Joseph Holbrook, CPA

Founder, Radiate CPA

Common questions

I already have a CPA. Is this different?

Filing your return and planning your taxes are different jobs. A return reports on a year that's already over. We plan before year-end, while there's still time to act. If your current CPA already does that well, we'll tell you so on the call.

What happens on the financial strategy call?

It's free. We learn where your practice is today and where you want it to go, then identify the next most impactful financial step to get there. If we can help, we'll discuss what that might look like. If working together might not be a good fit, we'll tell you that too.

What does it cost?

The financial strategy call is free. After that, every project is proposed in advance at a fixed fee, so you'll know the cost before you commit to anything.

My office manager handles the books. What happens to that?

That's your call. Plenty of office managers are great at running a practice, and the accounting has simply grown into a job of its own. We'll agree on who handles what before anything changes.

Do you work with med spas outside Utah?

Yes. We're based in Salt Lake City and work with med spas nationwide. The work happens remotely, so your location isn't a constraint.

Book your free financial strategy call

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